Holistic Marketing free essay sample

Holistic marketing is a concept which is used to describe marketing efforts as a whole, which finally helps you to make an overall Holistic Marketing plan. New trends have forced the new generation marketers to follow new sets of beliefs and practices. They recognize the need to have a plan which is more complete, cohesive and broad. The plan that goes beyond the traditional way of doing marketing ( Kotler, Lane, Koshy, Jha 21). Before most of the marketers used to believe that if any product is widely available and less in cost that product will sell good. So the managers of the above mentioned organizations used to focus on cost effective production on goods and massive distribution. But this concept of marketing is already outdated now. In the market of today the customer has become more educated. He knows the product and specifications he is looking for. Due to the rapid growth of internet now the customer steps into the shop with a complete knowledge of what he is about to buy. We will write a custom essay sample on Holistic Marketing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page So now the marketers are forced to apply and consider holistic marketing approach in order to achieve their marketing goals and objectives. Four concepts of holistic marketing are Relationship marketing, Integrated marketing, Internal marketing and Performance marketing. Relationship marketing is the one in which emphasis is laid on developing deep and endorsing relationship with the people or organization that might affect the success of the company. Maintaining a pleasant relationship with your distributors can be an example of relationship marketing. Another concept of holistic marketing is integrated marketing. In Integrated marketing a marketer should have a deep thinking that he can maximize the effect of marketing if all the activities of marketing are integrated. For example if the right product is supplied to the right market with very competitive price the movement of that product will be good instead if the same product is supplied to the market where the need of that product is almost negligible. So uniting all the marketing activities to boost up the marketing efforts is integrated marketing. Third concept of holistic marketing is internal marketing. According to this concept everybody within the organization should accept the goal of the organization as a goal of its own. The employees of the organization should be sincere towards achieving the goal and objectives. Hiring, training and motivating able employees who are really looking forward to serve the company is one of the key role of internal marketing. Forth concept of holistic marketing is performance marketing. In this concept of marketing a broader view of marketing efforts are taken into account. The organization must be doing his marketing activities keeping into account the ethical, legal and social impact of their marketing activities.

Five Misleading Names

Five Misleading Names Five Misleading Names Five Misleading Names By Maeve Maddox For most people, the word greyhound probably triggers the idea of a skinny gray dog, while the word nightmare conjures up the image of a horse galloping through the night. Here are five words whose names suggest meanings that arent there. catgut: The dried and twisted intestines of sheep, also of the horse and ass; used for the strings of musical instruments; also as bands in lathes, clocks, etc. The word in English probably originated as kitgut, from kit, small fiddle used by dancing teachers. This kit probably derives from OE cythere, from Latin cithara, from Greek kithara. The OED notes that the Dutch word kattedarm does mean guts or intestines of the cat, but adds that theres no evidence that catgut was ever used for the purpose of stringing a musical instrument. greyhound: A variety of dog used in the chase, characterized by its long slender body, and long legs, by the keenness of its sight, and by its great speed in running. Old English had the word grighund. Hund, of course, meant dog. The grig part comes from an Old Norse word for bitch. nightmare: Now usually: a bad dream producing feelings of distress. Originally (usu. with the): a feeling of suffocation or great distress experienced during sleep. A nightmare was a female spirit or monster supposed to settle on and produce a feeling of suffocation in a sleeping person or animal. This kind of mare has cognates in several languages. Its the mar in French cauchemar (nightmare), and is related to Irish morrigain, queen of the elves. It is not related to the mare that means female horse. mustard gas: A colorless oily liquid whose vapor is a powerful irritant and vesicant acting directly on the skin, used in chemical warfare, originally at Ypres during the First World War (1914-18). Mustard gas isnt made from mustard, and its not a gas. It was yellow and those unfortunate enough to get a whiff of it thought it resembled the smell of mustard, garlic, or horseradish. Its an atomized liquid. heartburn: An uneasy burning sensation in the lower part of the chest, due to putrefactive fermentation of the food in the stomach Greek kardia could mean both heart and stomach. Greek kardiakos meant pertaining to the heart. Latin cardiacus could mean pertaining to the stomach. The term heartburn arose from confusion between the areas of heart and stomach. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:100 Idioms About NumbersUse a Dash for Number RangesDealing With A Character's Internal Thoughts

Hospital Human Resource Department Assignment Example | Topics and Well Written Essays - 1500 words

Hospital Human Resource Department - Assignment Example The paper will have an overall view of the human resource department in a community hospital. Hospital organization hierarchy and structure An organization hierarchy is a form of organizational structure in which every entity apart from one is subordinate to the other. This means that the subordinate departments and sections report to one another within the hierarchy. This ensures that there is a chain of command flowing from the top. The human resource department in community hospital has a hierarchy in which the chain of command flows from the human resource manager. The human resource manager is at the top of the hierarchy given that he/she is the senior most person in the department. He/she oversees the relationship between staff and the organization and establishes the human resources vision. Subordinate to the HR manager are the employee relations manager, compensation and benefits manager and training manager. The training and development manager handles all issues related to recruitment, placements, and selection. Within the same hierarchy exists the employee relations manager who handles matters related to employee grievances and safety issues. The compensation and benefits manager handles issues related to workers’ remuneration, allowances, and incentives. The hierarchy is as shown in the chart below. Fig 1: A chart of Human Resource department’s organizational hierarchy and structure Basic responsibilities of the Hospital HR department The hospital’s human resource department is charged with the responsibility formulating human resource policies, and recruiting and employing staff, training, establishing workers’ remuneration packages and solving any problems related to staffing. This ensures that the hospital meets its personnel requirements and its missions. When formulating new HR policies, the department considers several factors both internal and external to the organization The human resource department ensures that the hospital maintains adequate staff so that no shortage is experienced in the same respect. Staff shortage may affect the hospital grossly to an extent of putting the lives of patients at risk. In so far as staffing is concerned, the department is charged with the responsibilities of recruiting, selecting, and training the employees. The department also offers placement opportunities to trainees and promotion to those staff members that have contributed a lot to the hospital after evaluating the employees (Goyal, 2005). The human resource department of the community hospital ensures that favorable relations exist between employees and managers. It does this by organizing training programs, meetings, and workshops. This has proved beneficial in the hospital as it makes employees feel that they are valued in the hospital and that their contributions in the organization are recognized. The human resource department also ensures that employee’s morale is boosted. This it does b y developing and revising incentive schemes depending on the prevailing situation and considering various factors. The human resource department also ensures that proper procedures and policies are in place for handling employees’ grievances. This goes a long way in avoiding industrial actions including strikes, go slows and litigations as noted by Goyal (2005). Type of department The hospital has a centralized human resource department considering that most of the major decisions are made by the managers. All policies and major decisions a